About Us

About Us Market Research

About Us


John Laurence is the founder and Managing Director of HeadSpace Neuromarketing, a consumer neuroscience and neuromarketing company established in 2011. John holds 20 years of experience over a wide range of brands and disciplines in the marketing field. 
HeadSpace has developed multiple implicit research techniques including proprietary clinical grade EEG and GSR recording, Implicit Association Testing and eye tracking. These techniques, along with unique metrics and frameworks to analyse and evaluate their effectiveness, have been utilised to measure consumer response to TV, radio, print, in-store, product and pricing stimuli. 
Our clients include local and international blue chip brands from several industries, including the banking, automotive, insurance, telco and FMCG sectors.