Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

24
Jul, 2015

A stranger to your selfie

Posted by John Laurence

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...  ... Read More

19
Mar, 2015

Is there a rat in your underwear drawer?

Posted by John Laurence

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...  ... Read More

05
Mar, 2015

So you think you know brands?

Posted by John Laurence

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...    ... Read More

17
Apr, 2013

Going Green To Be Seen

Posted by John Laurence

Toyota’s first attempt at selling the Prius hybrid in Europe wasn’t very successful...   ... Read More

27
Jan, 2013
11
Dec, 2012

What we can learn from Stanley Kubrick

Posted by John Laurence

Stanley Kubrick is considered by many to be the greatest film maker that has ever lived, with a number of scenes in his films counted as some of the most compelling and memorable in the history of cinema.  ... Read More

27
Nov, 2012

Fire!

Posted by John Laurence

Quick, there is a fire in your building! Do you know where the nearest fire extinguisher is? A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.   ... Read More

07
Nov, 2012

Pygmalion in the Research Project

Posted by John Laurence

I previously wrote about self-fulfilling prophecies in marketing research. Here is another example that has much scarier implications. Leonard Mlodinow outlines this experiment called “Pygmalion in the Classroom” in his new book, Subliminal ... Read More

26
Jul, 2012

You are a unique individual – just like everyone else

Posted by John Laurence

Here’s a quick assessment of your personality...  ... Read More

27
Jun, 2012

How do you like your popcorn?

Posted by John Laurence

How do you like your popcorn? Week-old stale or freshly popped? If you are like most people, you are probably going to choose the fresh popcorn over the batch that has been lying around for a week. And when asked why you eat popcorn, you are probably going to name taste or flavour as a principle reason for doing so. Nothing remarkable there.  ... Read More