Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

24
Jul, 2015

A stranger to your selfie

Posted by John Laurence

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...  ... Read More

23
Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

02
Jun, 2015

Cocktail Dresses, Beer and Brand Perception

Posted by John Laurence

So you have probably seen the popular meme on the internet of a picture of a cocktail dress with the question: What colour is the dress?   ... Read More

02
Apr, 2015

Why we need creativity

Posted by John Laurence

Have you ever wondered why you can't tickle yourself?  ... Read More

05
Mar, 2015

So you think you know brands?

Posted by John Laurence

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...    ... Read More

17
Apr, 2013

Going Green To Be Seen

Posted by John Laurence

Toyota’s first attempt at selling the Prius hybrid in Europe wasn’t very successful...   ... Read More

15
Jan, 2013

Lousy Intuition

Posted by John Laurence

A scientific field that brings together psychology and economics, called Behavioral Economics, makes much of the fact that humans have lousy intuition when it comes to statistics. It postulates that we are much more susceptible to using our emotional systems when estimating the likelihood of an outcome than good old logical reason. For example, I often see people quite convinced that having bought a lotto ticket that they have a fairly reasonable chance of winning the jackpot.  ... Read More

27
Nov, 2012

Fire!

Posted by John Laurence

Quick, there is a fire in your building! Do you know where the nearest fire extinguisher is? A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.   ... Read More

07
Nov, 2012

Pygmalion in the Research Project

Posted by John Laurence

I previously wrote about self-fulfilling prophecies in marketing research. Here is another example that has much scarier implications. Leonard Mlodinow outlines this experiment called “Pygmalion in the Classroom” in his new book, Subliminal ... Read More

26
Jul, 2012

You are a unique individual – just like everyone else

Posted by John Laurence

Here’s a quick assessment of your personality...  ... Read More