Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

Nov, 2012

Pygmalion in the Research Project

Posted by John Laurence

I previously wrote about self-fulfilling prophecies in marketing research. Here is another example that has much scarier implications. Leonard Mlodinow outlines this experiment called “Pygmalion in the Classroom” in his new book, Subliminal ... Read More

Jul, 2012

You are a unique individual – just like everyone else

Posted by John Laurence

Here’s a quick assessment of your personality...  ... Read More

Jun, 2012

How do you like your popcorn?

Posted by John Laurence

How do you like your popcorn? Week-old stale or freshly popped? If you are like most people, you are probably going to choose the fresh popcorn over the batch that has been lying around for a week. And when asked why you eat popcorn, you are probably going to name taste or flavour as a principle reason for doing so. Nothing remarkable there.  ... Read More

Jun, 2012

Everyone has plans… until they get hit

Posted by John Laurence

Benjamin Franklin once said that there are three things that are extremely hard: steel, a diamond, and to know one's self. If you have had some time in the marketing industry, then you have probably had an experience where research respondents confidently give you their opinion regarding a piece of advertising or a new product which subsequently turns out to be not entirely predictive of their behaviour once that advertising or product is launched. 
  ... Read More
May, 2012

Making Memories

Posted by John Laurence

Corporations spend billions each year endeavouring to influence the public’s behaviour to favour their sales objectives. What exactly is it they are ultimately attempting to create with these marketing efforts though?    ... Read More