Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

20
Jul, 2012

Marge Plays The Slots

Posted by John Laurence

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalize gambling in order to boost the town’s flagging coffers. Marge – the mom whom the Simpson family normally rely on to be the voice of reason and prevent their lives degenerating into chaos - develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.  ... Read More

11
Jun, 2012

Everyone has plans… until they get hit

Posted by John Laurence

Benjamin Franklin once said that there are three things that are extremely hard: steel, a diamond, and to know one's self. If you have had some time in the marketing industry, then you have probably had an experience where research respondents confidently give you their opinion regarding a piece of advertising or a new product which subsequently turns out to be not entirely predictive of their behaviour once that advertising or product is launched. 
  ... Read More
02
May, 2012

Making Memories

Posted by John Laurence

Corporations spend billions each year endeavouring to influence the public’s behaviour to favour their sales objectives. What exactly is it they are ultimately attempting to create with these marketing efforts though?    ... Read More