Marketing Meets Neuroscience Blog

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

24
Jul, 2015

A stranger to your selfie

Posted by John Laurence

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...  ... Read More

23
Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

02
Jun, 2015

Cocktail Dresses, Beer and Brand Perception

Posted by John Laurence

So you have probably seen the popular meme on the internet of a picture of a cocktail dress with the question: What colour is the dress?   ... Read More

19
Mar, 2015

Is there a rat in your underwear drawer?

Posted by John Laurence

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...  ... Read More

05
Mar, 2015

So you think you know brands?

Posted by John Laurence

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...    ... Read More