Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

23
Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

15
Jan, 2013

Lousy Intuition

Posted by John Laurence

A scientific field that brings together psychology and economics, called Behavioral Economics, makes much of the fact that humans have lousy intuition when it comes to statistics. It postulates that we are much more susceptible to using our emotional systems when estimating the likelihood of an outcome than good old logical reason. For example, I often see people quite convinced that having bought a lotto ticket that they have a fairly reasonable chance of winning the jackpot.  ... Read More

07
Nov, 2012

Pygmalion in the Research Project

Posted by John Laurence

I previously wrote about self-fulfilling prophecies in marketing research. Here is another example that has much scarier implications. Leonard Mlodinow outlines this experiment called “Pygmalion in the Classroom” in his new book, Subliminal ... Read More

19
Sep, 2012

Brand Love?

Posted by John Laurence

Is it possible to rationally persuade people to pay a premium for your brand?  ... Read More

20
Jul, 2012

Marge Plays The Slots

Posted by John Laurence

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalize gambling in order to boost the town’s flagging coffers. Marge – the mom whom the Simpson family normally rely on to be the voice of reason and prevent their lives degenerating into chaos - develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.  ... Read More

27
Jun, 2012

How do you like your popcorn?

Posted by John Laurence

How do you like your popcorn? Week-old stale or freshly popped? If you are like most people, you are probably going to choose the fresh popcorn over the batch that has been lying around for a week. And when asked why you eat popcorn, you are probably going to name taste or flavour as a principle reason for doing so. Nothing remarkable there.  ... Read More

11
Jun, 2012

Everyone has plans… until they get hit

Posted by John Laurence

Benjamin Franklin once said that there are three things that are extremely hard: steel, a diamond, and to know one's self. If you have had some time in the marketing industry, then you have probably had an experience where research respondents confidently give you their opinion regarding a piece of advertising or a new product which subsequently turns out to be not entirely predictive of their behaviour once that advertising or product is launched. 
  ... Read More