Marketing Meets Neuroscience Blog

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

23
Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

15
Jan, 2013

Lousy Intuition

Posted by John Laurence

A scientific field that brings together psychology and economics, called Behavioral Economics, makes much of the fact that humans have lousy intuition when it comes to statistics. It postulates that we are much more susceptible to using our emotional systems when estimating the likelihood of an outcome than good old logical reason. For example, I often see people quite convinced that having bought a lotto ticket that they have a fairly reasonable chance of winning the jackpot.  ... Read More