Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

Apr, 2015

Why we need creativity

Posted by John Laurence

Have you ever wondered why you can't tickle yourself?  ... Read More

Mar, 2015

Is there a rat in your underwear drawer?

Posted by John Laurence

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...  ... Read More

May, 2013

Television and Your Brain

Posted by John Laurence

What would be more tiring for you – reading a textbook for 2 hours or watching TV for 2 hours? After reading a textbook for 2 hours, you are probably going to feel like vegetating in front of the TV for a while…  ... Read More

Apr, 2013

Going Green To Be Seen

Posted by John Laurence

Toyota’s first attempt at selling the Prius hybrid in Europe wasn’t very successful...   ... Read More

Jan, 2013
Dec, 2012

What we can learn from Stanley Kubrick

Posted by John Laurence

Stanley Kubrick is considered by many to be the greatest film maker that has ever lived, with a number of scenes in his films counted as some of the most compelling and memorable in the history of cinema.  ... Read More

Nov, 2012


Posted by John Laurence

Quick, there is a fire in your building! Do you know where the nearest fire extinguisher is? A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.   ... Read More

Aug, 2012

Plastic Fantastic

Posted by John Laurence

The brain is found to be far more “plastic” than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or “maps” when learning, like memorising the dialogue of a play  or learning to play the guitar.  ... Read More

Jul, 2012

Marge Plays The Slots

Posted by John Laurence

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalize gambling in order to boost the town’s flagging coffers. Marge – the mom whom the Simpson family normally rely on to be the voice of reason and prevent their lives degenerating into chaos - develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.  ... Read More