Marketing Meets Neuroscience Blog

Marketing Meets Neuroscience Blog Market Research

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

11
Dec, 2012

What we can learn from Stanley Kubrick

Posted by John Laurence

Stanley Kubrick is considered by many to be the greatest film maker that has ever lived, with a number of scenes in his films counted as some of the most compelling and memorable in the history of cinema.  ... Read More

27
Nov, 2012

Fire!

Posted by John Laurence

Quick, there is a fire in your building! Do you know where the nearest fire extinguisher is? A recent UCLA psychology study found that people often do not recall things they have seen hundreds of times. In the study, 54 people who worked in an office building were asked whether they knew of the location of their nearest fire extinguisher, but only 13 (24%) were able to correctly identify the location. But when asked to find a fire extinguisher, in other words to physically locate it, they were all able to do so quickly.   ... Read More

07
Nov, 2012

Pygmalion in the Research Project

Posted by John Laurence

I previously wrote about self-fulfilling prophecies in marketing research. Here is another example that has much scarier implications. Leonard Mlodinow outlines this experiment called “Pygmalion in the Classroom” in his new book, Subliminal ... Read More

19
Sep, 2012

Brand Love?

Posted by John Laurence

Is it possible to rationally persuade people to pay a premium for your brand?  ... Read More

15
Aug, 2012

Plastic Fantastic

Posted by John Laurence

The brain is found to be far more “plastic” than previously thought, able to rewire itself after damage from a stroke or to strengthen neural connections or “maps” when learning, like memorising the dialogue of a play  or learning to play the guitar.  ... Read More

26
Jul, 2012

You are a unique individual – just like everyone else

Posted by John Laurence

Here’s a quick assessment of your personality...  ... Read More

20
Jul, 2012

Marge Plays The Slots

Posted by John Laurence

In an episode of season 5 of The Simpsons cartoon, the townsfolk of Springfield decided to legalize gambling in order to boost the town’s flagging coffers. Marge – the mom whom the Simpson family normally rely on to be the voice of reason and prevent their lives degenerating into chaos - develops a gambling addiction after putting a loose coin in a slot machine. She becomes permanently glued to the machines, feeding in coins in a zombie-like fashion and consequently neglecting her family, who proceed to stir up all sorts of unconstrained mayhem.  ... Read More

27
Jun, 2012

How do you like your popcorn?

Posted by John Laurence

How do you like your popcorn? Week-old stale or freshly popped? If you are like most people, you are probably going to choose the fresh popcorn over the batch that has been lying around for a week. And when asked why you eat popcorn, you are probably going to name taste or flavour as a principle reason for doing so. Nothing remarkable there.  ... Read More

11
Jun, 2012

Everyone has plans… until they get hit

Posted by John Laurence

Benjamin Franklin once said that there are three things that are extremely hard: steel, a diamond, and to know one's self. If you have had some time in the marketing industry, then you have probably had an experience where research respondents confidently give you their opinion regarding a piece of advertising or a new product which subsequently turns out to be not entirely predictive of their behaviour once that advertising or product is launched. 
  ... Read More
02
May, 2012

Making Memories

Posted by John Laurence

Corporations spend billions each year endeavouring to influence the public’s behaviour to favour their sales objectives. What exactly is it they are ultimately attempting to create with these marketing efforts though?    ... Read More