Marketing Meets Neuroscience Blog

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Marketing Meets Neuroscience Blog

Opinions and articles on the subject of Neuromarketing

24
Jul, 2015

A stranger to your selfie

Posted by John Laurence

No, this is not about how men who take frequent selfies are more narcissistic and psychopathic (they apparently are, though)...  ... Read More

23
Jul, 2015

How do you boil a frog?

Posted by John Laurence

According to the classic anecdote - Very slowly...  ... Read More

02
Jun, 2015

Cocktail Dresses, Beer and Brand Perception

Posted by John Laurence

So you have probably seen the popular meme on the internet of a picture of a cocktail dress with the question: What colour is the dress?   ... Read More

02
Apr, 2015

Why we need creativity

Posted by John Laurence

Have you ever wondered why you can't tickle yourself?  ... Read More

19
Mar, 2015

Is there a rat in your underwear drawer?

Posted by John Laurence

Poor brand integration is one of the most common problems we find when testing TV ads with our EEG neuromarketing technology...  ... Read More

05
Mar, 2015

So you think you know brands?

Posted by John Laurence

Try this little exercise. Without peeking at a phone or laptop in your vicinity, draw an outline of the Apple logo...    ... Read More

15
May, 2013

Television and Your Brain

Posted by John Laurence

What would be more tiring for you – reading a textbook for 2 hours or watching TV for 2 hours? After reading a textbook for 2 hours, you are probably going to feel like vegetating in front of the TV for a while…  ... Read More

17
Apr, 2013

Going Green To Be Seen

Posted by John Laurence

Toyota’s first attempt at selling the Prius hybrid in Europe wasn’t very successful...   ... Read More

27
Jan, 2013
15
Jan, 2013

Lousy Intuition

Posted by John Laurence

A scientific field that brings together psychology and economics, called Behavioral Economics, makes much of the fact that humans have lousy intuition when it comes to statistics. It postulates that we are much more susceptible to using our emotional systems when estimating the likelihood of an outcome than good old logical reason. For example, I often see people quite convinced that having bought a lotto ticket that they have a fairly reasonable chance of winning the jackpot.  ... Read More